Film Noir - Similar Products- Film Noir Poster Analysis

I've analysed some film noir posters and the things I've picked up on is that most of them are cartoon like with no real life images. There is a lot of attention on the titles in the posters with bright colors used to draw your attention, along with this most of the posters are in color where as the film are in black and white. This is because if a poster was in black and white it would be dull and unattractive to the audience therefore producers made the poster colorful to attract people.

I've also noticed that the characters shown in the posters aren't looking at you, there attention is always elsewhere making you wonder what is so important in the film to grab their attention. Another film that is common in film noir posters is that an attractive female, or femme fatale, is always in them. This convention of attractive females in glamorous dresses is brought through to film noir posters showing the importance of it throughout the genre.

There are some unconventional posters such as the big sleep poster that is in black and white, this is due to a very well known actor of the time, Humphrey Bogart, featuring in the film which gives it the right to be in black and white as his name alone attracts people to the poster.